RealAdvice experts


Since 1985, Mr. Jones has provided complex income-producing commercial property valuation, expert testimony, litigation support, ad valorem property tax counseling and representation, appraisal review, investment advice, marketability analysis, and feasibility analysis, including highest and best use analysis for virtually all types of commercial, industrial, residential, and special purpose real estate, on behalf of financial institutions, REIT’s, government entities, publicly traded companies, and private concerns.

As President of the Florida Association of Property Tax Professionals, and an inaugural member of the Florida TaxWatch Tax Advisory Council, Mr. Jones regularly addresses the Florida Cabinet, Legislature, and various state agencies on property tax policy and issues impacting taxpayers. Since 2007, the Association has successfully collaborated with other influential groups to change the law in Florida affecting how the assessors must develop and support valuations in defending challenged assessments, “leveling the playing field” by lowering the burden of proof for taxpayers in assessment challenges, and requiring the development of uniform rules, policies, and procedures for Value Adjustment Boards across Florida’s 67 counties to improve fairness in taxation for all Floridians. In 2011, Mr. Jones served on the Florida Governor’s Tangible Personal Property Taskforce. In 2012, the Florida legislature sought Mr. Jones’ counsel on comprehensive property tax reform legislation.


Mr. Mard has been a full-time business appraiser and expert witness for over thirty-five years with a broad range of experience from small companies to billion-dollar companies, both private and public. He has developed analyses that have been reviewed and accepted by the Securities and Exchange Commission, major accounting firms, the IRS, and the courts. He has worked with various task forces of the Financial Accounting Standards Board and served on the FASB’s Valuation Resource Group since its inception in 2000, until completing his service in 2011. He is widely published including fifteen books and has been elected into the AICPA Business Valuation Hall of Fame.


Mr. Conway is Chief Economist for the CCIM Institute, Director of Research & Corporate Engagement at the Alabama Center for Real Estate (ACRE) in the Culverhouse College of Business at the University of Alabama, and a member of the Board of Directors of Monmouth REIC. Since 1984, he has been an appraiser, underwriter, lender, credit officer, and economist serving as the: i) SVP of Credit Risk Management, with responsibilities for REVAL (Real Estate Valuation and Environmental Services) and Market Intelligence for SunTrust Bank (2014-2017), ii) Chief Economist for Colliers International in the USA (2010-2014); iii) Commercial Real Estate Risk Specialty Officer for the NY Federal Reserve Bank (2009-2010); iv) Commercial Real Estate Subject Matter Expert – Atlanta FED (2005-2009); and v) Director of Underwriting for SouthTrust Bank (1995-2005). Mr. Conway is also a frequent lecturer and speaker on commercial real estate markets and valuation matters for academic institutions, government agencies, financial institutions, and private industry groups including the various universities, the Appraisal Institute, American Property Tax Council, CCIM, Counselors of Real Estate, FDIC, FFIEC, IPT, NAHB, National Association of Realtors, NAIOP, SIOR, Society of CPAs, and ULI.


Mr. Hagen has a 28-year career as a technology entrepreneur and strategic analyst. He has a degree in computer science and a graduate research degree in applied anthropology, and certificates in both data science from Johns Hopkins University and data analytics from Essec Business School. These enable him to bridge technology and data mining with a deep understanding of populations and markets. His focus on big picture solutions and his deep understanding of the full range of research methodologies from qualitative to quantitative has helped him provide successful insights for some of the most prestigious brands in the US and Florida. Mr. Hagen stands out in his ability to speak the language of business while leveraging the latest insights from big data and technology.

Mr. Hagen contributes to all levels of corporate strategy and operations, but his primary contributions focus on data analytics, cloud technology strategy and development, workflow and business process development.